How do I get a job in motorsports journalism?

How do I get a job in motorsports journalism?
Aug, 3 2023

The Road to Motorsports Journalism

So, you love motorsports and words in equal measure, and you've often sat there, covering your couch in crumbs and spilt beer, shouting at your TV about how you could do a better job than whoever is currently waxing lyrical about the latest Grand Prix. Sounds like you're dying to break into motorsports journalism, right? It's an industry not for the faint-hearted, but if you've got petrol in your veins and a knack for storytelling, it can be one of the most rewarding careers out there.

Getting Started: The Importance of Education

For a chance of getting into the motoring press, education is key. Having a degree or diploma in journalism, communications or a related field can be enormously beneficial, because it gives you an understanding of the industry's practical elements. I'm talking ethics, media law, interviewing techniques - the nuts and bolts of the business. For sure, it's possible to make it without the academic side of things, but the competition is fierce, and every advantage helps. I remember my time at university as some of the most formative of my career. The contacts I made and the skills I learned stay with me to this day.

The Driving Force: Passion for Motorsports

Passion for motorsports is irreplaceable. It's as important to this gig as octane is to a race car's engine. The more you learn about motorsports, the better your understanding and your writing will be. Trust me; fans can sniff out a poser from a mile away. There's no shortcut or substitute for that raw, authentic love of the game you get from watching races, studying histories, and knowing your drivers like the back of your hand. My wife, Kylie, can attest to this, as she's put up with my 'eccentric' fascination with all things motorsports for years.

Career Launchpad: Internship Opportunities

Internships are an amazing way to get your foot in the door. They introduce you to the industry's inner workings, allow you to create critical networking connections, and give you real-world experience you won't get in a classroom. Be prepared to work hard, learn a lot, and make heaps of coffee. An internship was how I got my start, and it was the springboard for everything that came after. There's no such thing as a small task in an internship - everything you do is an opportunity to leave a mark so make the most of it!

Weaving Words: Developing Your Writing Style

Your writing style is your ticket to standing out. Motorsports journalism is as much about storytelling as it is about racing. You're not just reporting statistics and results; you're connecting fans with the drama behind the scenes, the emotions of the racers, the crew's high-pressure situations. Developing your writing style comes with practice and experimentation. Write as much as you can, on as many topics as you can. Embrace the red pen. Feedback is a gift that helps you learn and grow.

Digital Era: Harnessing Social Media

Social media presence isn't optional in modern journalism, it's mandatory. It's an excellent platform for sharing your work, networking with industry professionals and fans, and staying up to date on the latest news and developments. You need to be where your audience is and nowadays, that’s on their phones, scrolling social media. It’s also another platform where you can master your storytelling skills and tailor them to fit different formats and platforms. I’ve spent countless hours building my online presence and it has paid off!

Industry Connect: Networking is Key

Never underestimate the power of networking. It's not just what you know, but who you know. In motorsports journalism, insider connections are invaluable - they can give you access to exclusive interviews and insider information that can make the difference between a good story and a great one. Attend races, conventions, motor shows - any sort of event where you might mingle with industry insiders. Remember that journalism is a field that relies heavily on relationships and reputation.

Pounding the Pavement: Getting Your First Job

Finally, be persistent and resilient in your job hunt. Motorsports journalism is a tight market, but with determination, networking, skills and a dash of luck, you'll find your place. Prepare a portfolio of your best work – articles, blogs, social media posts, anything that showcases your talents. Be prepared for rejection, it's part of the process. I had a pile of rejection letters high enough to diet-binge on ice cream over before I landed my first gig. The key is to take it in stride, learn from each experience, and never lose that fire in your belly.

In motorsports journalism, the rubber hits the road hard, and the race can get rough, but when you cross that finish line and see your name in print attached to a story you're proud of, it's a feeling unlike any other. Good luck! May the wind always be at your back, and remember, in the words of the untouchable Mario Andretti, "If everything seems under control, you're not going fast enough".


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